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Shopper Insights at the Synapse

Neural marketing or neuromarketing is an emerging practice of scanning the brain of focus group members as they watch advertisements or images and slogans to understand their propensity to buy....

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Customer Analytics Surpasses Product Analytics

In the Introduction of Tom Peters’ new business book The Little Big Things, he mentions, perhaps unwittingly, a trend in what management consultants were focused on by decade.  He writes about being...

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New Drugs: The Future of Approval & Safety

2010 was a lean year for new drug approvals. The FDA granted permission for only 21 new medications…below both the 2009 and 2008 levels. Some of the most eagerly awaited approvals have been delayed....

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