Shopper Insights at the Synapse
Neural marketing or neuromarketing is an emerging practice of scanning the brain of focus group members as they watch advertisements or images and slogans to understand their propensity to buy....
View ArticleCustomer Analytics Surpasses Product Analytics
In the Introduction of Tom Peters’ new business book The Little Big Things, he mentions, perhaps unwittingly, a trend in what management consultants were focused on by decade. He writes about being...
View ArticleNew Drugs: The Future of Approval & Safety
2010 was a lean year for new drug approvals. The FDA granted permission for only 21 new medications…below both the 2009 and 2008 levels. Some of the most eagerly awaited approvals have been delayed....
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